Business Description

Maui Wowi Hawaiian has been providing consumers with the best of the best of Hawaiian products. The finest coffees are carefully selected from Hawaii's tropical coffee estates to create our exclusive line of products, unmatched anywhere in the world. Maui Wowi customers enjoy exceptional Hawaiian coffees and espressos, frozen tropical smoothies and healthy treats in a fun, island-themed environment. Our flexible operating model includes both fixed locations and mobile carts.

Franchisor Background

Year Established:  1983

Franchising Since:  1997

International Franchising Since:  2007

National Franchise Association:  International Franchise Association


Expansion Plans

Countries	Existing Units	Partners Wanted	Priority
Albania		Yes
Andorra		Yes
Austria		Yes
Belarus		Yes
Belgium		Yes
Bosnia & Herzegovina		Yes
Bulgaria		Yes
Croatia		Yes
Czech Republic		Yes
Denmark		Yes
Estonia		Yes
Finland		Yes
France		Yes
Germany		Yes
Greece		Yes
Hungary		Yes
Iceland		Yes
Ireland		Yes
Italy		Yes
Latvia		Yes
Lichtenstein		Yes
Lithuania		Yes
Luxembourg		Yes
Macedonia		Yes
Malta		Yes
Moldova		Yes
Monaco		Yes
Montenegro		Yes
Netherlands		Yes
Norway		Yes
Poland		Yes
Portugal		Yes
Romania		Yes
Russia		Yes
Serbia		Yes
Slovakia		Yes
Spain		Yes
Sweden		Yes
Switzerland		Yes
Turkey	1F	Yes
Ukraine		Yes
United Kingdom		Yes
USA	420F	Yes

Operating Units:	Europe	USA
Franchised Units:	1	420
Company-Owned Units:	0	0
New Master Franchises wanted in next 12 months :	5	5
New units Plan to open in the next 12 months :	3	80

Financial projections provided?

No

Financial Requirements

Investment: Master Franchises:
Minimum Net Worth:	$2,000,000K	|	€1,290,000K
Cash Investment:
Total Investment:
Average Total Investment:
Individual Operating Units:
Minimum Net Worth:	$250,000K	|	€161,000K
Cash Investment:
Total Investment:
Average Total Investment:	$250,000K	|	€161,000K
Others:
Minimum Net Worth:	N/A
Cash Investment:	N/A
Total Investment:	N/A
Average Total Investment:	N/A

Fees:
Initial Franchise Fee:	$34,500K	|	€22,000K
On-Going Royalty:				|	2.4%
Advertising Fee:				|	2%

Average Number of Employees: 2-3 Full-time, 2-3 Part-time

Space Needs (in square footage): 800

Space Needs (in square meter): 74

Preferred Sites: Free-standing Building, Storefront, Strip Center, Regional Mall, Other

Other Sites: Airport,train station,university,office building

Encourage Conversions? Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	1
General Business Experience:	1
Specific Industry Experience:	4
Formal Education:	3
Psychological Profile:	3
Personal Interview(s):	1
Conversant in English:	1
Conversant in Franchisor's Native Language:	1

International Agreements & Contract Terms
Types and frequency of agreements used to establish international franchises
	Frequency	Agreement Term	Renewal Term
Master Franchising / Regional Masters (sub-franchising permitted)	Most Often	15	10
Area Development Franchising (sub-franchising not permitted)	Never	0	0
Individual Operating Units	Never	0	0
Licensing	Never	0	0
Foreign Subsidiary	Never	0	0
Joint Venture With Foreign Company	Never	0	0
Other (please describe)	Never	0	0

Preferred type of relationship with a prospective franchise partner?
Master Franchisee is responsible for localizing the Maui Wowi Hawaiian concept, operating at least one Maui Wowi store, and recruiting, supporting and supplying Sub-Franchisees. Master may set Sub-Franchisee fees/royalties, and resell products and equipment to Sub-Franchisees for a profit.

Support and Training
Size of Corporate Staff:	22
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Marketing Support:
National Advertising:	Yes
Regional Advertising:	Yes
Local Advertising:	Yes
Marketing Materials:	Original Artwork, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Site Signs, Trade Show Exhibits, Videos
Additional Services:	Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Denver, Colorado, USA	7 Days
2. Master Franchisee's Maui Wowi Store	4 Days
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